Case
BELAL AHMED : COMMUNICATING WITH AMMAR MANAGEMENT
INDUSTRY :-
AREA :MANAGEMENT COMMUNICATION
ORGANIZATION :-
LENGTH :9
LUMS No :09-053-98-1
PUBLICATION YEAR : 1998
DESCRIPTION
ABSTRACT:
The case is intended to let students analyse the communication style and content of a Chief Executive Officer of a high growth organization that had a substantial middle management presence. Students can also evaluate the use of such communications in promoting organizational culture.