Case
BRIGHT PAINTS
INDUSTRY :PAINTS
AREA :MANAGEMENT COMMUNICATION
ORGANIZATION :BRIGHT PAINTS
LENGTH :9
LUMS No :09-036-89-1
PUBLICATION YEAR : 1989
DESCRIPTION
ABSTRACT:
Owing to a delay in operations, a large customer order for paints was delayed. A strategy had to be developed to communicate the delay to the customer. Issues raised are related to ineffective communication between the Operations and Marketing departments of the firm. The communication channel was lateral; the mode was of both verbal interface and written communication.