Details

Case

Educator Copy

Bright Paints

Naveed Hasan, Imran Ali


INDUSTRY : Paints

AREA : Management Communication

ORGANIZATION : Brights Paints

LENGTH : 9

LUMS No : 09-036-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

KEYWORDS:

Bright Paints,Chemicals,Paint Industry,Management Communication,Ineffective Communication,Verbal,Written


DESCRIPTION:

Owing to a delay in operations, a large customer order for paints was delayed. A strategy had to be developed to communicate the delay to the customer. Issues raised are related to ineffective communication between the Operations and Marketing departments of the firm. The communication channel was lateral; the mode was of both verbal interface and written communication.


LEARNING OBJECTIVES:

This case can be taught in a Management Communications course. When different departments get too involved in meeting weekly internal targets they can loose perspective of the impact of changed delivery schedules on customers.


SUBJECTS COVERED:

Management Communication