Details

Case

Educator Copy

QURESHI DAIRY FARMS

ALI I, HASAN N


INDUSTRY : AGRICULTURE

AREA : Management Communication

ORGANIZATION : -

LENGTH : 18

LUMS No : 09-035-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

KEYWORDS:

Project evaluation, communication strategy, negotiation


DESCRIPTION:

The case deals with the lack of viability of an entrepreneurial project and the entrepreneur's effort to renegotiate loan terms with his major creditor, the Agricultural Development Bank of Pakistan. It allows students to explore possible communication options in addressing the problems of QDF.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Management Communication