Case

Educator Copy

THE DILEMMA : LENGTH VERSUS FORMAT

Imran Ali

INDUSTRY :MANAGEMENT CONSULTANTS

AREA :MANAGEMENT COMMUNICATION

ORGANIZATION :-

LENGTH :2

LUMS No :09-033-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

ABSTRACT:

A personnel consultant prepared a memorandum to be submitted to a firm facing hard times due to low employee morale and efficiency. The case allows students to discern essential from non-essential ideas and devise an effective communication strategy.