Case

Educator Copy

PLANNING THE REPORT

Imran Ali

INDUSTRY :SERVICE

AREA :MANAGEMENT COMMUNICATION

ORGANIZATION :-

LENGTH :1

LUMS No :09-032-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

ABSTRACT:

An aspiring programme coordinator at a tuition centre planned a promotional campaign at the centre in a bid to impress the management group with his business and marketing acumen. The task before the student was to decide what information he should collect for the report, and the issues he should focus on.