Details

Case

Educator Copy

PLANNING THE REPORT

ALI I


INDUSTRY : SERVICE

AREA : Management Communication

ORGANIZATION : -

LENGTH : 1

LUMS No : 09-032-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Management communication, writing skills


DESCRIPTION:

An aspiring programme coordinator at a tuition centre planned a promotional campaign at the centre in a bid to impress the management group with his business and marketing acumen. The task before the student was to decide what information he should collect for the report, and the issues he should focus on.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Management Communication