Details

Case

Educator Copy

The Big Bite: A Costly Transaction

Imran Ali


INDUSTRY : Service

AREA : Management Communication

ORGANIZATION : Spinzer Corporation Pvt. Ltd.

LENGTH : 2

LUMS No : 09-029-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Big Bite,Costly Transaction,Management Communication,Service


DESCRIPTION:

This case allows an analysis of the problems of interpersonal communication, using misapprehension between a patient and a dentist as an example. The case objective is to establish which services should be communicated orally and which in writing.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Management Communication