Details

Case

Educator Copy

THE BIG BITE : A COSTLY TRANSACTION

ALI I


INDUSTRY : SERVICE

AREA : Management Communication

ORGANIZATION : -

LENGTH : 2

LUMS No : 09-029-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Services management, communication process, customer service


DESCRIPTION:

This case allows an analysis of the problems of interpersonal communication, using misapprehension between a patient and a dentist as an example. The case objective is to establish which services should be communicated orally and which in writing.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Management Communication