Details

Case

Educator Copy

The Pakistani Tea Industry

Alia Riaz, Imran Ali


INDUSTRY : Tea

AREA : Business Policy

ORGANIZATION : Pakistan Tea Industry

LENGTH : 46

LUMS No : 08-257-91-1

PUBLICATION YEAR : 1991

DESCRIPTION

KEYWORDS:

Pakistan,Tea Industry,Comparison,Research,Government,Indigeneous,Characteristics


DESCRIPTION:

The case includes a detailed comparison of the key players in the tea industry in Pakistan. It gives a report on the scientific research being carried out in developing indigenous varieties of tea and the import policies of the government as regards this fourth largest item on the country's import list. The case also focuses on the characteristics of tea growing areas, and provides a sketch of the world tea industry.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy