Details

Case

Educator Copy

EVERYWEAR LIMITED

NORDSTROM K A, DOGAR F, VAHLNE J E


INDUSTRY : TEXTILE

AREA : Business Policy

ORGANIZATION : -

LENGTH : 10

LUMS No : 08-212-86-1

PUBLICATION YEAR : 1986

DESCRIPTION

KEYWORDS:

Expansion, exports, strategic markets planning, textiles


DESCRIPTION:

Mr Modrus, Chief Executive Everywear Ltd, was asked by the management of the parent company to evaluate Everywear's avenues of expansion and to define the best strategy for future expansion. Expansion could be planned for Everywear's current export operation or the Company could opt to establish itself in the Pakistani market. The case should be read with A Note on the Bed Linen Industry LUMS No. 08-213-86-2.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Business Policy