Details

Case

Educator Copy

Everywear Limited

Kjell A. Nordstrom, Farida Dogar, Jan-Erik Vahlne


INDUSTRY : Textile

AREA : Business Policy

ORGANIZATION : Everywear Ltd

LENGTH : 10

LUMS No : 08-212-86-1

PUBLICATION YEAR : 1986

DESCRIPTION

KEYWORDS:

Everywear,Limited,Business Policy,Textile,Expansion,Export,Operation,Pakistani Market


DESCRIPTION:

Mr Modrus, Chief Executive Everywear Ltd, was asked by the management of the parent company to evaluate Everywear's avenues of expansion and to define the best strategy for future expansion. Expansion could be planned for Everywear's current export operation or the Company could opt to establish itself in the Pakistani market. The case should be read with A Note on the Bed Linen Industry LUMS No. 08-213-86-2.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Business Policy