Case

EVERYWEAR LIMITED

Kjell A. Nordstrom, Farida Dogar, Jan-Erik Vahlne

INDUSTRY :TEXTILE

AREA :BUSINESS POLICY

ORGANIZATION :-

LENGTH :10

LUMS No :08-212-86-1

PUBLICATION YEAR : 1986

ABSTRACT:

Mr Modrus, Chief Executive Everywear Ltd, was asked by the management of the parent company to evaluate Everywear s avenues of expansion and to define the best strategy for future expansion. Expansion could be planned for Everywear s current export operation or the Company could opt to establish itself in the Pakistani market. The case should be read with A Note on the Bed Linen Industry LUMS No. 08-213-86-2.