Details

Case

ORIENT MATCH COMPANY

VAHLNE J E

INDUSTRY : CONSUMER PRODUCTS

AREA : Business Policy

ORGANIZATION : -

LENGTH : 8

LUMS No : 08-202-87-1

PUBLICATION YEAR : 1987

KEYWORDS:

Strategy formulation, industry structure, project evaluation, project planning, consumer

DESCRIPTION:

This case describes the situation of the match industry in Pakistan in 1986. All manufacturers experienced low profitability, and Orient even though the largest company in the industry, was no exception. The case allows an analysis of the reasons behind the generally low profitability. Students are required to design a strategy for an increase in Orient's profitability. Most of the suggestions would concern the industry structure.

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Business Policy