Details

Case

Educator Copy

Orient Match Company

Jan-Erik Vahlne


INDUSTRY : Consumer Products

AREA : Business Policy

ORGANIZATION : Orient Match Company

LENGTH : 8

LUMS No : 08-202-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Orient Matchi Company,Business Policy,Consumer Goods,Low Profitability,Industry Structure


DESCRIPTION:

This case describes the situation of the match industry in Pakistan in 1986. All manufacturers experienced low profitability, and Orient even though the largest company in the industry, was no exception. The case allows an analysis of the reasons behind the generally low profitability. Students are required to design a strategy for an increase in Orient's profitability. Most of the suggestions would concern the industry structure.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy