Case
ORIENT MATCH COMPANY
INDUSTRY :CONSUMER PRODUCTS
AREA :BUSINESS POLICY
ORGANIZATION :-
LENGTH :8
LUMS No :08-202-87-1
PUBLICATION YEAR : 1987
DESCRIPTION
ABSTRACT:
This case describes the situation of the match industry in Pakistan in 1986. All manufacturers experienced low profitability, and Orient even though the largest company in the industry, was no exception. The case allows an analysis of the reasons behind the generally low profitability. Students are required to design a strategy for an increase in Orient s profitability. Most of the suggestions would concern the industry structure.