Details

Case

Educator Copy

Belal Ahmad & Ammar Textiles Limited (A)

Farida Dogar, Jan-Erik Vahlne


INDUSTRY : Textile

AREA : Business Policy

ORGANIZATION : Belal Ahmed

LENGTH : 19

LUMS No : 08-170-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Belal Ahmad,Ammar Textiles,Limited,Business Policy,Textile,Vision,Policy,Costs,Annual Reports,Strategy


DESCRIPTION:

The case presents Ammar's daring manufacturing strategy. The company's dynamic Managing Director and sole owner had an audacious vision as per the growth of the company, but he might have forgotten the accompanying increase of costs. The annual reports and data of costs made it clear that profitability had been extremely low. Control and accounting systems had not been developed in parallel with operations. The case provides students with an opportunity to evaluate Ammar's strategy and its implementation during the first year.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy