Case

BELAL AHMAD AND AMMAR TEXTILES LIMITED (A)

Farida Dogar, Jan-Erik Vahlne

INDUSTRY :

AREA :BUSINESS POLICY

ORGANIZATION :-

LENGTH :19

LUMS No :08-170-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

The case presents Ammar's daring manufacturing strategy. The company's dynamic Managing Director and sole owner had an audacious vision as per the growth of the company, but he might have forgotten the accompanying increase of costs. The annual reports and data of costs made it clear that profitability had been extremely low. Control and accounting systems had not been developed in parallel with operations. The case provides students with an opportunity to evaluate Ammar's strategy and its implementation during the first year.