Details

Case

Educator Copy

Systems Limited (A)

Javed Hamid


INDUSTRY : Computer

AREA : Business Policy

ORGANIZATION : Systems Limited

LENGTH : 1

LUMS No : 08-168-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Systems Limited,Business Policy,Computer,Information,Market Research


DESCRIPTION:

This case describes the plight of a small computer software company. As with many small companies, there is substantial information to allow for analysis of strengths and weaknesses of the company, but little on market size and competition. Students will therefore have difficulty evaluating strategic alterations. A fairly sophisticated analysis of valuation of stock, market segmentation, market research techniques, and competitive strategy is possible.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy