Case
SYSTEMS LIMITED (A)
INDUSTRY :COMPUTER
AREA :BUSINESS POLICY
ORGANIZATION :-
LENGTH :15
LUMS No :08-168-87-1
PUBLICATION YEAR : 1987
DESCRIPTION
ABSTRACT:
This case describes the plight of a small computer software company. As with many small companies, there is substantial information to allow for analysis of strengths and weaknesses of the company, but little on market size and competition. Students will therefore have difficulty evaluating strategic alterations. A fairly sophisticated analysis of valuation of stock, market segmentation, market research techniques, and competitive strategy is possible.