Details

Case

Educator Copy

A Note on The Fruit - Processing Industry

Farooq Omar, Jan-Erik Vahlne


INDUSTRY : Food, Drink

AREA : Business Policy

ORGANIZATION : Belal Ahmed

LENGTH : 19

LUMS No : 08-137-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Note,Fruit,Processing Industry,Incentives,Materials,Inefficient,Business Policy,Food & Drink


DESCRIPTION:

This note gives an overview of the fruit processing industry, outlining the meagre progress the industry has made due to lack of proper incentives from the government, high packaging costs, relatively inelastic supply and ineffective cold storage. It also gives a brief account of the means of procurement of raw materials, and marketing and distribution channels.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy