Case

A NOTE ON THE FRUIT - PROCESSING INDUSTRY

Farooq Omar, Jan-Erik Vahlne

INDUSTRY :FOOD AND DRINK

AREA :BUSINESS POLICY

ORGANIZATION :-

LENGTH :19

LUMS No :08-137-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

This note gives an overview of the fruit processing industry, outlining the meagre progress the industry has made due to lack of proper incentives from the government, high packaging costs, relatively inelastic supply and ineffective cold storage. It also gives a brief account of the means of procurement of raw materials, and marketing and distribution channels.