Details

Case

Educator Copy

Shezan International Private Limited

Felton E L


INDUSTRY : Beverage, Food

AREA : Business Policy

ORGANIZATION : Shezan International Pvt. Ltd.

LENGTH : 13

LUMS No : 08-117-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Shezan International,Private,Limited,Business Policy,Food,Drink


DESCRIPTION:

The newly promoted Marketing Director of one of the oldest and largest companies in the fruit juice industry had to devise a strategy to meet the challenge of rapidly growing competition. Information is given in the case about the environment and the return of Shezan's operations to allow an analysis of the situation and develop a strategic plan.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Business Policy