Case

Educator Copy

SHEZAN INTERNATIONAL (PVT) LIMITED

Terence Hibbert, Syed Mubashir Ali

INDUSTRY :FOOD AND DRINK

AREA :BUSINESS POLICY

ORGANIZATION :-

LENGTH :13

LUMS No :08-117-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

ABSTRACT:

The newly promoted Marketing Director of one of the oldest and largest companies in the fruit juice industry had to devise a strategy to meet the challenge of rapidly growing competition. Information is given in the case about the environment and the return of Shezan s operations to allow an analysis of the situation and develop a strategic plan.