Details

Case

NOTE ON TRADITIONAL MILK DISTRIBUTION IN URBAN PAKISTAN

WELLS L T & HAQUE E

INDUSTRY : DAIRY PRODUCTS

AREA : Business Policy

ORGANIZATION : -

LENGTH : 7

LUMS No : 08-067-87-2

PUBLICATION YEAR : 1987

KEYWORDS:

DESCRIPTION:

Lahore, Pakistan's second largest city, after Karachi, with a population of 2.8 million people in 1978, illustrates the supply, consumption, and distributhn patterns for fluid milk in urban areas of the country. The daily demand for fluid milk in the major cities of Pakistan totalled 1.6 million litres in 1978 (for a detailed breakdown, see Exhibit 1). The market for milk in Lahore averaged 422,000 litres per day in 1978. FAO was forecasting demand of 537,000 litres per day by 1983. Fresh milk to meet this demand was supplied from buffaloes kept within a radius of up to 100 kilometres of the city, a radius which included roughly 1,000 supplying villages

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Business Policy