Case
NATURAL FEEDS (PVT) LIMITED
INDUSTRY :AGRICULTURE
AREA :QUANTITATIVE METHODS
ORGANIZATION :-
LENGTH :20
LUMS No :06-118-89-1
PUBLICATION YEAR : 1989
DESCRIPTION
ABSTRACT:
This case about a Natural Feeds producer of various types of chicken feed, reintroduces Linear Programme (LP) formulations. The case addresses the issues involved in the use of LP for determining the optimum composition of a product to minimize the cost of raw materials. It provides an understanding of the importance of using experience and qualitative measures in conjunction with a quantitative approach such as LP. The case may be used to highlight the Management issues when a new business is started with little or no background knowledge of the area.