Details

Case

Educator Copy

Fresco Juices

Abid Hafeez, Jamshed H Khan


INDUSTRY : Beverage

AREA : Quantitative Methods

ORGANIZATION : Fresco Juices

LENGTH : 3

LUMS No : 06-086-86-1

PUBLICATION YEAR : 1986

DESCRIPTION

KEYWORDS:

Fresco Juices,Quantitative Methods,Beverage


DESCRIPTION:

The Director Planning at Fresco had to project the level of demand for fruit juices in Pakistan during various periods of the year. This would be used to set production levels. The data given includes fruit juice consumption in relation to total soft drink consumption in Pakistan and area-wise consumption of soft drinks over the past three years. 


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Quantitative Methods