Case

Educator Copy

FRESCO JUICES : PLANNING

Abid Hafeez, Jamshed Hassan Khan and Kevin X. Murphy

INDUSTRY :BEVERAGE

AREA :QUANTITATIVE METHODS

ORGANIZATION :-

LENGTH :3

LUMS No :06-086-86-1

PUBLICATION YEAR : 1986

DESCRIPTION

ABSTRACT:

The Director Planning at Fresco had to project the level of demand for fruit juices in Pakistan during various periods of the year. This would be used to set production levels. The data given includes fruit juice consumption in relation to total soft drink consumption in Pakistan and area-wise consumption of soft drinks over the past three years.