Case
MILLAT TRACTORS LIMITED (A)
INDUSTRY :MACHINERY & EQUIPMENT
AREA :QUANTITATIVE METHODS
ORGANIZATION :-
LENGTH :7
LUMS No :06-080-87-1
PUBLICATION YEAR : 1987
DESCRIPTION
ABSTRACT:
Millat Tractors was a state-owned enterprise manufacturing Massey Ferguson tractors. Owing to increasing demand, the company was exploring the possibility of increasing its production capacity. The assistant to the General Manager Marketing had been assigned the task of making a preliminary analysis of the market in order to develop a three-year forecast of the demand of Massey Ferguson tractors. The case gives a summary of the tractor industry in Pakistan and its dynamics.