Details

Case

Educator Copy

MILLAT TRACTORS LIMITED (A)

HAFEEZ A


INDUSTRY : MACHINERY & EQUIPMENT

AREA : Quantitative Methods

ORGANIZATION : -

LENGTH : 7

LUMS No : 06-080-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Manufacturing, demand analysis, public corporations & authorit, capacity planning,


DESCRIPTION:

Millat Tractors was a state-owned enterprise manufacturing Massey Ferguson tractors. Owing to increasing demand, the company was exploring the possibility of increasing its production capacity. The assistant to the General Manager Marketing had been assigned the task of making a preliminary analysis of the market in order to develop a three-year forecast of the demand of Massey Ferguson tractors. The case gives a summary of the tractor industry in Pakistan and its dynamics.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Quantitative Methods