Details

Case

Educator Copy

Appna Sehat: Change Management (B)

Muhammad Nadeem Dogar


INDUSTRY : Healthcare

AREA : HRM/OB

ORGANIZATION : Appna Sehat

LENGTH : 11

LUMS No : 05-736-2007-1

PUBLICATION YEAR : 2007

DESCRIPTION

KEYWORDS:

Appna Sehat,Change Management,CEO,BOD,Organizations Policy,Justice,Mobilization,Techniques,Organizational Objectives


DESCRIPTION:

Shafique-ur-Rahman became Chief Executive Officer of APPNA SEHAT Pakistan in 2002. It took him a whole year to convince the Chairman and Board of Directors to let him phase out intervened health units that had matured, as per the organization¿s policy. However, the implementation stage raised more issues than he had expected as there was strong resistance to the decision by the affected employees. Termination policy regarding 225 employees of 45 existing units had to be made in a manner that ensured organizational and procedural justice in a transparent manner, while maintaining the morale of the other employees of the organization. Shafique needed to be very cautious in such a politicized environment. This case highlights issues of effective resource mobilization (policies, procedures and HR) by leadership during the change management process to achieve organizational objectives. Further it discusses the importance of power and politics techniques in identifying (proactively) trouble making areas (pockets of possible resistance) and use of possible approaches and techniques (use of metaphors and emotional language) to overcome this resistance to ensure smooth working of organizational activities. 


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Human Resource Management, Organizational Behaviour