Details

Case

Educator Copy

Fatima Memorial Hospital: PSA Turnaround

Shala Agha, Zafar Iqbal Qureshi


INDUSTRY : Health Services

AREA : HRM/OB

ORGANIZATION : Fatima Memorial Hospital

LENGTH : 17

LUMS No : 05-724-2002-1

PUBLICATION YEAR : 2002

DESCRIPTION

KEYWORDS:

Fatima Memorial,Hospital,PSA Turnaround,Health Services,Health Care,General Hospital,Problems,Clinical Areas,Paediatric Service Area,Neurology


DESCRIPTION:

Fatima Memorial Hospital (FMH) was established as the first Trust Charitable Hospital in Lahore, Pakistan for women and children. It soon expanded to a multi-disciplinary General Hospital, catering to the needs of men, women and children. In recent years, FMH had experienced a decline in patients and an increase in financial costs. Zulfiqar Ansari, the ACEC of FMH was asked to address two problems: the overall decline of the number of patients and the increase in the deficit of FMH. While Zulfiqar Ansari was worried about the current performance of FMH, the Executive Committee of the Hospital was pressuring him to open new clinics in the areas of Cardiology and Neurology. As he was debating whether to focus on opening new Clinical Areas, or expend his energies to design a turnaround strategy for the hospital, the Paediatric Service Area (PSA) caught his attention. He saw that the comparative performance of this area over the last three years had declined significantly. The declining performance of the PSA posed a major threat to the financial performance of the Hospital and was of serious concern to the top management. Due to the importance of the PSA, Zulfiqar Ansari (ACEC) decided to concentrate on turning around the PSA and a taskforce was established to deal with this Service Area on a priority basis.


LEARNING OBJECTIVES:

The case can be taught in either a Strategic Management Programme for not-for-profit sector executives or in a Change Management course for managers of both not-for-profit and for-profit organizations. Specifically, this case aims at helping managers develop an appreciation with regard to designing and implementation of change/transformation strategies, especially for the health sector. The framework developed here would have features for generic application.


SUBJECTS COVERED:

Human Resource Management, Organizational Behaviour