Case
PEPSI COLA PAK INC. FRANCHISING & PRODUCTION LINE MANAGEMENT
INDUSTRY :BEVERAGE
AREA :MARKETING
ORGANIZATION :-
LENGTH :32
LUMS No :04-964-92-1
PUBLICATION YEAR : 1992
DESCRIPTION
ABSTRACT:
This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, and expansion of a variation of Teem.