Details

Case

Educator Copy

PEPSI COLA PAK INC. FRANCHISING & PRODUCTION LINE MANAGEMENT

MALIK S, AZHAR W


INDUSTRY : BEVERAGE

AREA : Marketing

ORGANIZATION : -

LENGTH : 32

LUMS No : 04-964-92-1

PUBLICATION YEAR : 1992

DESCRIPTION

KEYWORDS:

Franchising, product policy, marketing planning


DESCRIPTION:

This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, and expansion of a variation of Teem.


LEARNING OBJECTIVES:

To introduce the reader to: (a) Franchising, (b) Product Line Management. 1) Managing the relationship between PCI and the franchisees (bottlers). 2) Preparing a marketing plan for 7up and Teem that includes advertising, consumer and trade promotion, and expansion of Cloudy Teem to other areas.


SUBJECTS COVERED:

Marketing