Case
PEARL CONTINENTAL HOTEL - LAHORE : PRICING POLICY
INDUSTRY :HOTELS
AREA :MARKETING
ORGANIZATION :-
LENGTH :20
LUMS No :04-949-91-1
PUBLICATION YEAR : 1991
DESCRIPTION
ABSTRACT:
The case focuses on the pricing strategy of a hotel. It allows the necessary analysis of the impact of changes in pricing on the hotel's bottomline and provides an understanding of issues relating to price discrimination, discount structures and short and long-term pricing decisions.