Case
PHILIPS PAKISTAN (PVT) LIMITED
INDUSTRY :ENGINEERING
AREA :MARKETING
ORGANIZATION :-
LENGTH :22
LUMS No :04-813-90-1
PUBLICATION YEAR : 1990
DESCRIPTION
ABSTRACT:
This case deals with distribution policies at the Light Division at Philips. Almost 30% of the dealers were selling Philips light bulbs at a price lower than what Philips was charging them. Students have to assess the impact of such practices on dealer profits and the company's image.