Case

Educator Copy

EXCEL ENGINEERING : ACCELERATING INTO THE FUTURE

Irfan Amir, Kara Isert

INDUSTRY :ENGINEERING

AREA :MARKETING

ORGANIZATION :-

LENGTH :22

LUMS No :04-622-95-1

PUBLICATION YEAR : 1995

DESCRIPTION

ABSTRACT:

The case relates the background of Excel Engineering and its interdependence with Adil Enterprises and the tractor industry. The case describes the spurt in growth of Excel Engineering and provides a variety of options to pursue, including maintaining the status quo, diversifying into more components, looking to new markets or venturing into brand new products.