Details

Case

Educator Copy

Excel Engineering: Accelerating Into The Future

Kara Isert, Irfan Amir


INDUSTRY : Engineering

AREA : Marketing

ORGANIZATION : Excel Engineering

LENGTH : 22

LUMS No : 04-622-95-1

PUBLICATION YEAR : 1995

DESCRIPTION

KEYWORDS:

Excel Engineering,Marketing,Engineering,Tractor Industry,Status Quo,Reward System


DESCRIPTION:

The case relates the background of Excel Engineering and its interdependence with Adil Enterprises and the tractor industry. The case describes the spurt in growth of Excel Engineering and provides a variety of options to pursue, including maintaining the status quo, diversifying into more components, looking to new markets or venturing into brand new products.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing