Details

Case

Educator Copy

State Cement Corporation Pakistan Limited

Wasim Azhar, Tehmina Haq


INDUSTRY : Cement

AREA : Marketing

ORGANIZATION : State Cement Corporation Private Limited

LENGTH : 16

LUMS No : 04-621-90-1

PUBLICATION YEAR : 1990

DESCRIPTION

KEYWORDS:

State Cement Corporation,Pakistan,Limited,Marketing,Cement,Nationalization,SCCP,Profits,Distribution Policy,Marketing Plan


DESCRIPTION:

In 1972, the government nationalized the entire private sector cement industry in Pakistan. The State Cement Corporation of Pakistan (SCCP) was formed as the holding company to manage the cement plants. SCCP operated in a sellers market until 1982, when the Pakistan Government decided to allow the private sector to produce and market cement. Javed Karim was hired as the General Manager Marketing by SCCP to prepare a marketing plan to maintain market share and the image of the corporation as a market leader in the new competitive environment. Some of the issues raised in the case are distribution policy, product line management, pricing and promotion policy.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing