Case

RIN

Wasim Azhar, Nudah Hassan

INDUSTRY :CONSUMER PRODUCTS

AREA :MARKETING

ORGANIZATION :-

LENGTH :10

LUMS No :04-568-89-1

PUBLICATION YEAR : 1989

ABSTRACT:

This case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether the consumer or the manufacturer ultimately defines the product.