Details

Case

Educator Copy

RIN

Wasim Azhar, Naveed Hasan


INDUSTRY : Consumer Products

AREA : Marketing

ORGANIZATION : RIN

LENGTH : 10

LUMS No : 04-568-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

KEYWORDS:

RIN,Marketing,Consumer Products,Positioning,Advertising,Manufacturer


DESCRIPTION:

This case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether the consumer or the manufacturer ultimately defines the product.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing