Case

Educator Copy

MILKPAK - THE KARACHI MARKET

Wasim Azhar, Nudah Hasan

INDUSTRY :DAIRY

AREA :MARKETING

ORGANIZATION :-

LENGTH :13

LUMS No :04-566-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

ABSTRACT:

This case enables students to evaluate the methodology of a consumer survey, to analyse tabulated survey results and to develop a marketing plan based on information gathered from consumer research. The case is to be used in a marketing research course.