Details

Case

AVARI LAHORE RAMADA RENAISSANCE HOTEL

HASAN N, AZHAR W

INDUSTRY : HOTELS

AREA : Marketing

ORGANIZATION : -

LENGTH : 20

LUMS No : 04-565-89-1

PUBLICATION YEAR : 1989

KEYWORDS:

Pricing, services, marketing management

DESCRIPTION:

The case is intended for use in the pricing module of a marketing management course. It deals with the pricing policy for a service business. Through this case, students will learn to make and evaluate pricing decisions. It also provides an opportunity to discuss the pros and cons of price discrimination.

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing