Details

Case

Educator Copy

Avari Lahore Ramada Renaissance Hotel

Naveed Hasan, Wasim Azhar


INDUSTRY : Hotels

AREA : Marketing

ORGANIZATION : Avaril Lahore Ramada Renaissance Hotel

LENGTH : 20

LUMS No : 04-565-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

KEYWORDS:

Avari,Lahore,Ramada Renaissance,Hotel,Marketing,Hotels,Pricing Module,Marketing Management


DESCRIPTION:

The case is intended for use in the pricing module of a marketing management course. It deals with the pricing policy for a service business. Through this case, students will learn to make and evaluate pricing decisions. It also provides an opportunity to discuss the pros and cons of price discrimination.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing