Case
AVARI LAHORE RAMADA RENAISSANCE HOTEL
INDUSTRY :HOTELS
AREA :MARKETING
ORGANIZATION :-
LENGTH :20
LUMS No :04-565-89-1
PUBLICATION YEAR : 1989
DESCRIPTION
ABSTRACT:
The case is intended for use in the pricing module of a marketing management course. It deals with the pricing policy for a service business. Through this case, students will learn to make and evaluate pricing decisions. It also provides an opportunity to discuss the pros and cons of price discrimination.