Details

Case

Educator Copy

Salt 'N Pepper

Wasim Azhar, Naveed Hasan


INDUSTRY : Food & Beverage

AREA : Marketing

ORGANIZATION : Salt 'N Pepper

LENGTH : 25

LUMS No : 04-563-89-1

PUBLICATION YEAR : 1989

DESCRIPTION

KEYWORDS:

Salt 'N Pepper,Marketing,Food,Beverage,Promotions,Plans,Budget,Media


DESCRIPTION:

The case provides an opportunity to evaluate and analyse promotional plans including allocation of promotional budget across various media.


LEARNING OBJECTIVES:

1) To provide students practice in evaluation and analysis of promotional plans. 2) To give students practice in formulating promotional plans including allocation of the promotional budget across various media. 3) To provide a vehicle for analyzing pros and cons of various promotional media. 4) To show that any promotional programme must be consistent and integrated with the rest of the marketing strategy.


SUBJECTS COVERED:

Marketing