Case
ROSE PETAL PAPER PRODUCTS (B)
INDUSTRY :CONSUMER PRODUCTS
AREA :MARKETING
ORGANIZATION :-
LENGTH :10
LUMS No :04-557-88-1
PUBLICATION YEAR : 1988
DESCRIPTION
ABSTRACT:
The case takes up the issues a year after the company decided to spend a major portion of its 1986 advertising budget on media advertising (see case A, Lums No. 04-399-87-1). The Marketing Manager felt that the advertising fund would have been better utilized if it had been spent on personal selling. The Consumer Products Manager, Saleem had to present the 1987 advertising plan for RP paper products to his boss, the Marketing Manager, Maqsood Ahmad Khan.