Details

Case

Educator Copy

Luggage Manufacturers Limited

Shazi Malik, Jamal Arif


INDUSTRY : Consumer Products

AREA : Marketing

ORGANIZATION : Luggage Manufacturers Limited

LENGTH : 22

LUMS No : 04-515-88-1

PUBLICATION YEAR : 1988

DESCRIPTION

KEYWORDS:

Luggage,Manufacturers,Limited,Marketing,Consumer Products,National Sales Manager,Company Policy,Sales Personnel,Market Conditions


DESCRIPTION:

The National Sales Manager of Luggage Manufacturers was perturbed at the continual disregard of company policy by one of his most efficient sales officers. Company policy dictated that each sales manager send a monthly sales report as first hand information on the performance of sales personnel, distributors' stock level, and product and market conditions. The Sales Manager evaluated various options available to him to deal with the sales officer.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Marketing