Case
LUGGAGE MANUFACTURERS LIMITED
INDUSTRY :CONSUMER PRODUCTS
AREA :MARKETING
ORGANIZATION :-
LENGTH :22
LUMS No :04-515-88-1
PUBLICATION YEAR : 1988
DESCRIPTION
ABSTRACT:
The National Sales Manager of Luggage Manufacturers was perturbed at the continual disregard of company policy by one of his most efficient sales officers. Company policy dictated that each sales manager send a monthly sales report as first hand information on the performance of sales personnel, distributors' stock level, and product and market conditions. The Sales Manager evaluated various options available to him to deal with the sales officer.