Details

Case

Educator Copy

Larry Niblett

Chaudhry S


INDUSTRY :

AREA : Marketing

ORGANIZATION : Larry Niblett

LENGTH : 8

LUMS No : 04-511-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Larry Niblett,Marketing,Reading,Enterprises,Estimate,Shoe industry


DESCRIPTION:

Larry's exploits make interesting reading. His adventurous enterprises included a boutique, a department store and a distribution agency and at the same time a restaurant, a video games arcade and a tandoor-cum-restaurant. Even as he considered opening another tandoor, Larry was estimating the feasibility of a project in the shoe industry, that of made-to-order `lasts'


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing