Case

LARRY NIBLETT

Sarmad Chaudhry

INDUSTRY :-

AREA :MARKETING

ORGANIZATION :-

LENGTH :8

LUMS No :04-511-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

Larry's exploits make interesting reading. His adventurous enterprises included a boutique, a department store and a distribution agency and at the same time a restaurant, a video games arcade and a tandoor-cum-restaurant. Even as he considered opening another tandoor, Larry was estimating the feasibility of a project in the shoe industry, that of made-to-order `lasts'