Details

Case

LARRY NIBLETT

CHAUDHRY S

INDUSTRY : -

AREA : Marketing

ORGANIZATION : -

LENGTH : 8

LUMS No : 04-511-87-1

PUBLICATION YEAR : 1987

KEYWORDS:

Entrepreneurship, project evaluation, small business

DESCRIPTION:

Larry's exploits make interesting reading. His adventurous enterprises included a boutique, a department store and a distribution agency and at the same time a restaurant, a video games arcade and a tandoor-cum-restaurant. Even as he considered opening another tandoor, Larry was estimating the feasibility of a project in the shoe industry, that of made-to-order `lasts'

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing