Case

TRIPPLE-EM LIMITED

Sarmad Chaudhry

INDUSTRY :FOOD & BEVERAGE

AREA :MARKETING

ORGANIZATION :-

LENGTH :6

LUMS No :04-508-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material.