Details

Case

Educator Copy

Tripple-em Limited

Chaudhry S, James A Erskine A


INDUSTRY : Beverage, Food

AREA : Marketing

ORGANIZATION : Tripple-em Ltd.

LENGTH : 6

LUMS No : 04-508-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Tripple-em,Limited,Marketing,Food,Beverage,Strategy,Chips,Packaging


DESCRIPTION:

The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing