Details

Case

Educator Copy

Regal Electronics

Wasim Azhar


INDUSTRY : Consumer Products

AREA : Marketing

ORGANIZATION : Regal Electronics

LENGTH : 7

LUMS No : 04-507-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Regal Electronics,Marketing,Consumer Products,Taxes,Prices,Market Share,Maturing Market


DESCRIPTION:

After the recently introduced taxes that had resulted in escalating prices were rescinded, the proprietor of Regal faced the decision of whether he should decrease prices. Issues surfacing in class discussion include price, leadership, and strategies for survival for small and medium market share businesses in a maturing market.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing