Case

REGAL ELECTROGAS

Wasim Azhar

INDUSTRY :CONSUMER PRODUCTS

AREA :MARKETING

ORGANIZATION :-

LENGTH :7

LUMS No :04-507-87-1

PUBLICATION YEAR : 1987

ABSTRACT:

After the recently introduced taxes that had resulted in escalating prices were rescinded, the proprietor of Regal faced the decision of whether he should decrease prices. Issues surfacing in class discussion include price, leadership, and strategies for survival for small and medium market share businesses in a maturing market.