Details

Case

Educator Copy

H. Karim Buksh Limited - Liberty Branch

Shazi Malik, Jamal Arif


INDUSTRY : Consumer Products

AREA : Marketing

ORGANIZATION : HKB Ltd. Liberty

LENGTH : 10

LUMS No : 04-484-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Haji Karim Buksh,Limited,Liberty Branch,Consumer Products,Marketing,Size,Firm,Business,Competitors,Strategic Decisions,Fail


DESCRIPTION:

H Karim Buksh was a medium-sized firm in the retailing business. In September 1987, Karim Buksh, the Managing Director was confronted with important strategic decisions regarding pricing and refund policies of the company. The competitors were trying to undercut H Karim Buksh Limited in order to build their own clientele. While Karim Buksh felt there was no immediate threat to the store, he decided to review the pricing and refund policies and practices to ensure competitiveness as well as profitability.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing