Details

Case

Educator Copy

TILES INDUSTRIES LIMITED

MALIK S, ARIF J


INDUSTRY : CERAMICS

AREA : Marketing

ORGANIZATION : -

LENGTH : 12

LUMS No : 04-479-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Marketing strategy, capacity analysis, project planning


DESCRIPTION:

The case describes the situation of a medium sized company which was faced with the problems of excess capacity. The company was planning to achieve full capacity utilization and thus increase sales. The case allows an analysis of the current marketing strategy of the company. Students are asked to devise a future strategy which would help the management in achieving its long-term goals and to analyse the competitive environment and alternatives available to the company, and also to make a logical evaluation of their decision.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing