Details

Case

Educator Copy

TUSH (PRIVATE) LIMITED

MALIK S, ARIF J


INDUSTRY : TEXTILE

AREA : Marketing

ORGANIZATION : -

LENGTH : 13

LUMS No : 04-478-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Distribution strategy, distribution channels, project planning


DESCRIPTION:

Tush was a small garment manufacturer, trying to evaluate whether its distribution methods furthered its marketing goals and objectives. The case allows an analysis of factors linked with channel options and pros and cons of various options. The information given enables the students to evaluate the impact of adopting a mixed distribution strategy versus exclusive distributorship/ retailership, on the company's future performance and sales.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing