Details

Case

Educator Copy

SUNSILK SHAMPOO

EHSAN UL HAQUE


INDUSTRY : CONSUMER GOODS

AREA : Marketing

ORGANIZATION : -

LENGTH : 6

LUMS No : 04-409-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Competition, consumer marketing, market analysis


DESCRIPTION:

Following an increase in excise duties on raw material used in preparing Lever's toilet products, the company's Marketing Director, Fareed-ur-Rehman wondered if the price of Sunsilk shampoo should be raised. The case presents an overview of the market, competition, and consumer demographics of shampoos.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing