Case
SUNSILK SHAMPOO
INDUSTRY :CONSUMER GOODS
AREA :MARKETING
ORGANIZATION :-
LENGTH :6
LUMS No :04-409-87-1
PUBLICATION YEAR : 1987
DESCRIPTION
ABSTRACT:
Following an increase in excise duties on raw material used in preparing Lever's toilet products, the company's Marketing Director, Fareed-ur-Rehman wondered if the price of Sunsilk shampoo should be raised. The case presents an overview of the market, competition, and consumer demographics of shampoos.