Details

Case

Educator Copy

Sunsilk Shampoo

Ehsan ul Haque


INDUSTRY : Consumer Goods

AREA : Marketing

ORGANIZATION : P&G

LENGTH : 6

LUMS No : 04-409-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Sunsilk,Shampoo,P&G,Marketing,Consumer Goods,Demographics,Overview,Raw Material


DESCRIPTION:

Following an increase in excise duties on raw material used in preparing Lever's toilet products, the company's Marketing Director, Fareed-ur-Rehman wondered if the price of Sunsilk shampoo should be raised. The case presents an overview of the market, competition, and consumer demographics of shampoos.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing