Details

Case

Educator Copy

Ammar Textiles Limited

Ehsan ul Haque


INDUSTRY : Textile

AREA : Marketing

ORGANIZATION : Ammar Textiles Ltd.

LENGTH : 9

LUMS No : 04-398-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Ammar Textiles,Limited,Marketing,Textile,Strategy,Payment,Merchandising


DESCRIPTION:

The Managing Director of Ammar Textiles, Belal Ahmad, prepared a negotiating strategy for a meeting with one of the leading import houses in America. Apart from focusing on developing a negotiating strategy, Belal had to tackle terms of various issues in export merchandising such as pricing, shipment, terms of payment and capacity utilization.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing