Case
AMMAR TEXTILES LIMITED
INDUSTRY :TEXTILE
AREA :MARKETING
ORGANIZATION :-
LENGTH :9
LUMS No :04-398-87-1
PUBLICATION YEAR : 1987
DESCRIPTION
ABSTRACT:
The Managing Director of Ammar Textiles, Belal Ahmad, prepared a negotiating strategy for a meeting with one of the leading import houses in America. Apart from focusing on developing a negotiating strategy, Belal had to tackle terms of various issues in export merchandising such as pricing, shipment, terms of payment and capacity utilization.