Details

Case

Educator Copy

Fairtech Electronics

Jamal Arif


INDUSTRY : Electronics

AREA : Marketing

ORGANIZATION : Fairtech Electronics

LENGTH : 7

LUMS No : 04-387-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Fairtech Electronics,Marketing,Electronics,Delivery,Proposals,Design,Analysis of Marketing Techniques


DESCRIPTION:

FairTech Electronics manufactured tractor switches for the local tractor market. Rasheed Sadiq, Managing Director FairTech Electronics deliberated over an offer from the largest wholesaler of tractor switches in Lahore. In the wake of a prolonged slump in the tractor market, FairTech was considering proposals from other buyers, which would mean that the company would be blacklisted as a vendor by its current major buyer, Millat Tractors. The case gives an overview of the industry, plus a brief background of the company, and has been designed to allow an analysis of marketing techniques and decision-making.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing