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Technical Note

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SALES FORCE AUTOMATION: A CRITICAL ANALYSIS

Muhammad Luqman Awan, Azba Nawaz MBA 2020, Jawad Nasir: MBA 2019, Waqas Ahmad MBA 2017


INDUSTRY : Consumer Goods

AREA : Marketing

ORGANIZATION :

LENGTH : 10

LUMS No : 04-2369-2019-2

PUBLICATION YEAR : 2019

DESCRIPTION

KEYWORDS:

Sales Force Automation, Sales, Technological Utilization, Sales Process Management


DESCRIPTION:

Sales force automation; SFA is the concept that entails the use of technology and software to automate the business tasks related to sales. Technology is advancing in shorter cycles, and industries now have an abundance of easily adaptable technologies at their disposal. However, many companies across the globe still struggle to understand which technology to implement and gain a competitive advantage. Such is the case in Pakistan, where technological utilisation can be the key differentiating factor as margins continue to shrink.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Marketing