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Technical Note

Educator Copy

A Note on Sociocultural Branding

Shaheer Rizvi, Adnan Zahid


INDUSTRY :

AREA : Marketing

ORGANIZATION : Maujan.pk

LENGTH : 7

LUMS No : 04-2358-2015-2

PUBLICATION YEAR : 2015

DESCRIPTION

KEYWORDS:

Branding,Social,Cultural,Socio-Cultural,Traditional Approaches,Critique,Cultural Brands,Methodology,Competition,Media,Advertisement


DESCRIPTION:

Leaving the traditional approaches to branding, their merits, and de-merits behind, this note talks about building exceptionally resonant brands, or what Douglas Holt calls iconic brands. Iconic brands are built on the solid ground of the socio-cultural context of the consumers. Brands that draw inspiration from, and attempt to address these large societal factors have the chance of becoming exceptional.


LEARNING OBJECTIVES:

To exemplify cultural branding. Builds a strong understanding of cultural branding and employs local examples that students can use to apply the strategy in the local market. Starting from the traditional models, and their critique it should help students understand this innovative model of branding. Helps students better understand a variety of class and gender combinations to the students, and then discuss possible cultural contradictions and solutions.


SUBJECTS COVERED:

Marketing, Advertising, Branding, Media