Technical Note

A NOTE ON SOCIOCULTURAL BRANDING

Research Associate Shaheer Rizvi, Adnan Zahid

INDUSTRY :-

AREA :MARKETING

ORGANIZATION :-

LENGTH :7

LUMS No :04-2358-2015-2

PUBLICATION YEAR : 2015

ABSTRACT:

Leaving the traditional approaches to branding, their merits, and de-merits behind, this note talks about building exceptionally resonant brands, or what Douglas Holt calls iconic brands. Iconic brands are built on the solid ground of the socio-cultural context of the consumers. Brands that draw inspiration from, and attempt to address these large societal factors have the chance of becoming exceptional.