Details

Technical Note

Marketing Channels in Pakistan's Pesticide Industry

Muhammad Luqman Awan, Mr Ahmed Umair (MBA 2001)

INDUSTRY :

AREA : Marketing, Agribusiness

ORGANIZATION :

LENGTH : 11

LUMS No : 04-2357-2015-2

PUBLICATION YEAR : 2015

KEYWORDS:

pesticides industry, import trend, Pakistan, market share, 4C model

DESCRIPTION:

The global pesticide market was valued at USD 37.5 billion in 2011 and reached USD 46.1 billion in 2012. Total market value is expected to reach USD 65.3 billion in 2017 after increasing at a five-year compound annual growth rate (CAGR) of 7.2%. According to industry experts in Pakistan, the total pesticide industry is at PKR 45-50 billion which is the total revenue of all players. However, the actual industry is around PKR 30 billion. Reason for this difference is that some companies purchase products from other companies and sell them using their own brand name. In 2006, Pakistan’s market size was estimated at 100,000 tons of active ingredient. The local formulation was limited and generally, the pesticide was an imported commodity. Today most companies that started local formulation are going back to the import model due to quality issues with locally formulated products.

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing, Agriculture