Details

Case

Private Sector Hospital Waste Management Programme

Naim Sipra, Fatima Batool

INDUSTRY : Hospital, Waste Management

AREA : Marketing

ORGANIZATION : Private Sector Hospital Waste Management Programme (PSHWMP)

LENGTH : 22

LUMS No : 04-2357-2007-1

PUBLICATION YEAR : 2007

KEYWORDS:

Private Sector,Waste Management Programme,Hospital Waste,Karachil Kahorel Shalamar,United Christian Hospital,Health Facilities,Hospitals

DESCRIPTION:

In October 1998, Dr Fuad Hameed Rai joined the Private Sector Hospital Waste Management Program (PSHWMP), initiated by Shalamar Hospital, as Training Manager. The hospital had recently launched the PSHWMP in collaboration with the Royal Netherlands Embassy (RNE), Islamabad and Pro-Plan Associates, Karachi in an attempt to address the issue of improper disposal of hospital waste by a majority of the hospitals in Lahore. The improper disposal of hospital waste posed a serious threat to the environment and was thought to be continuously increasing the burden of infectious diseases in the city. PSHWMP acquired two incinerators by end of 1999 and installed them in 2000 at Shalamar Hospital and United Christian Hospital respectively. However, only 75% capacity of one incinerator was being utilized as of December 2003. By 2004, when the program was in the extension phase, around 80 hospitals and health facilities were members of the PSHWMP. However, Dr Fuad felt that the incinerators were still under-utilized. In addition to his previous efforts he had to devise a new strategy to convince hospitals to join the program as members. 

LEARNING OBJECTIVES:

1) To sensitize the student with regard to waste management issues within the context of public health. 2) To provide them with an opportunity to suggest measures to enhance awareness among hospitals and the general public of the importance of proper waste management. 3) To deplot the marketing mix elements to resolve the issue of underutilization of waste disposal capacity on land

SUBJECTS COVERED:

Marketing