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Technical Note

Educator Copy

DESIGNING CHANNELS OF DISTRIBUTION

Ferhana Ahmad, Muhamad Luqman Awan, Rohail Ashraf


INDUSTRY :

AREA : Marketing

ORGANIZATION : Maujan.pk

LENGTH : 11

LUMS No : 04-2356-2015-2

PUBLICATION YEAR : 2015

DESCRIPTION

KEYWORDS:

Design,Channels of Distribution,Logistics,Transport,Information,Promotion,Order & Payment,After Sales Service,Channel Types,Steps for Channel Design,Updating Existing Channels,Trends,Case Examples


DESCRIPTION:

Distribution channels help firms meet customer requirements by taking products from the manufacturer and bringing them to consumers for eventual sale. Formally, a channel of distribution is a set of independent firms collaborating to make a product or a service available to the end-user for consumption . Starting with the first link in the chain of distribution, that is, the manufacturer, it includes all channel partners (such as a distributor, wholesaler, and retailer) that are involved in bringing the product/service to the consumer


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Distribution