Technical Note
DESIGNING CHANNELS OF DISTRIBUTION
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :11
LUMS No :04-2356-2015-2
PUBLICATION YEAR : 2015
DESCRIPTION
ABSTRACT:
Distribution channels help firms meet customer requirements by taking products from the manufacturer and bringing them to consumers for eventual sale. Formally, a channel of distribution is a set of independent firms collaborating to make a product or a service available to the end-user for consumption . Starting with the first link in the chain of distribution, that is, the manufacturer, it includes all channel partners (such as a distributor, wholesaler, and retailer) that are involved in bringing the product/service to the consumer