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Case

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WOMEN ASSOCIATION STRUGGLE FOR DEVELOPMENT: ECONOMIC UPLIFT FOR WOMEN

Irfan Amir, Farrah Arif


INDUSTRY : Gender Discrimination

AREA : Marketing

ORGANIZATION : Women Association Struggle For Development (WASD)

LENGTH : 18

LUMS No : 04-2356-2007-1

PUBLICATION YEAR : 2007

DESCRIPTION

KEYWORDS:

Women Association,Struggle for Development,Economic Uplift for Women,WASD,NGO,Rural Areas,Donations,Funds,Loans,Marketing,Consultancy


DESCRIPTION:

Women Association Struggle for Development (WASD) aimed at the uplift of women. Based in Mardan (NWFP), with a branch in Swabi, the NGO endeavored to achieve its overall aim through providing small loans in the areas of livestock and handicraft. The start-up individual loans ranged from Rs 5,000 to Rs 10,000. By April 2006, WASD had a client base of about 100 women. The funding was primarily covered through a combination of government grants and private donations however the organization was facing inter-related challenges namely additional funding, limits for individual loans, marketing and consultancy support.


LEARNING OBJECTIVES:

1) To develop ability to assess the impact of a social enterprise. 2) To understand and develop the criteria to assist management of organizations, particularly NGOs, in their expansion-consolidation decision.


SUBJECTS COVERED:

Marketing