Case
WOMEN ASSOCIATION STRUGGLE FOR DEVELOPMENT: ECONOMIC UPLIFT FOR WOMEN
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :18
LUMS No :04-2356-2007-1
PUBLICATION YEAR : 2007
DESCRIPTION
ABSTRACT:
Women Association Struggle for Development (WASD) aimed at the uplift of women. Based in Mardan (NWFP), with a branch in Swabi, the NGO endeavored to achieve its overall aim through providing small loans in the areas of livestock and handicraft. The start-up individual loans ranged from Rs 5,000 to Rs 10,000. By April 2006, WASD had a client base of about 100 women. The funding was primarily covered through a combination of government grants and private donations however the organization was facing inter-related challenges namely additional funding, limits for individual loans, marketing and consultancy support.