Case

TAPAL TEA PRIVATE LTD.

Irfan Amir

INDUSTRY :TEA

AREA :MARKETING

ORGANIZATION :Tapal Tea Private Ltd

LENGTH :17

LUMS No :04-2354-2005-1

PUBLICATION YEAR : 2005

ABSTRACT:

In early July 2001, Waheed Sarwar, Regional Manager North, Tapal Tea was under pressure from the General Manager North to make recommendations before 31 July for improving sales performance of the northern region. Waheed had to address several issues including declining sales, limited success in quota achievement, and rising selling expenses. He had collated a large amount of sales and other relevant data to analyze the problem and to develop a set of recommendations.