Details

Case

Educator Copy

Sahe: Strategic Issues

Muqadissa Mehreen Hassan, James Erskine


INDUSTRY : Education

AREA : Marketing

ORGANIZATION : Society For Advancement Of Education (SAHE)

LENGTH : 9

LUMS No : 04-2353-2004-1

PUBLICATION YEAR : 2004

DESCRIPTION

KEYWORDS:

SAHE,Strageic Issues,Marketing,Society for Advancement of Education,Education,Pakpattan,Culture,Behaviour,Development,Organizational Planning


DESCRIPTION:

In the end of December 1999 Dr Fareeha Zaffer, Director of Society for Advancement of Education (SAHE) learnt that a teacher from one of the girl's branch in Pakpattan had demonstrated culturally unacceptable behavior. The community retaliated by removing their children from the school, with an instant drop-out rate of 95 percent. Dr Zaffer was faced with the dilemma of choosing to revive the school by hiring new teachers, or closing it down altogether. This case elucidates the significant role of environmental factors in planning. It also highlights the dynamics of cultural factors and their impact on organizational planning in the development sector.


LEARNING OBJECTIVES:

1) This case is intended for use in an introductory class of NGO management. 2) Fundamentals of NGO management/principles of NGO management. 3) Crisis Management.


SUBJECTS COVERED:

Marketing