Details

Case

Educator Copy

Fukuoka School for Special Children

Aqila Zaman


INDUSTRY : Education

AREA : Marketing

ORGANIZATION : Fukuoka School

LENGTH : 8

LUMS No : 04-2350-2004-1

PUBLICATION YEAR : 2004

DESCRIPTION

KEYWORDS:

Fukuoka,School for Special Childen,Marketing,Education,NGO,Fundraising,Awareness,Grants,Financial Capabilities,Sources of Funding


DESCRIPTION:

Fukuoka School for Special Children was an institution spearheaded by Mussarat Taimoor, founder and treasurer, along with the help of a Japanese philanthropist. Mussarat¿s objective was to provide an enabling environment to special children, irrespective of their financial capabilities. The inconsistent sources of funding, mostly through zakat and one time grants, posed serious problems of financial sustainability for this organization. The case aims to raise awareness about the prevalence of mental retardation, and the need for availability of such institutions for special children. Through raising awareness, the organization hoped to acquire better, more sustainable sources of funding. Also, by generating discussion on fundraising and sustainability, the case can help to provide a better understanding of NGO management and marketing for the not-for-profit sector. 


LEARNING OBJECTIVES:

The case is designed for a course on Social Enterprise Development. By drawing attetion to the issue of mental impairment, it can help to create awareness about this rather sensitive issue among the public.


SUBJECTS COVERED:

Marketing