Case
FUKUOKA SCHOOL FOR SPECIAL CHILDERN
INDUSTRY :EDUCATION
AREA :MARKETING
ORGANIZATION :-
LENGTH :8
LUMS No :04-2350-2004-1
PUBLICATION YEAR : 2004
ABSTRACT:
Fukuoka School for Special Children was an institution spearheaded by Mussarat Taimoor, founder and treasurer, along with the help of a Japanese philanthropist. Mussarat’s objective was to provide an enabling environment to special children, irrespective of their financial capabilities. The inconsistent sources of funding, mostly through zakat and one time grants, posed serious problems of financial sustainability for this organization. The case aims to raise awareness about the prevalence of mental retardation, and the need for availability of such institutions for special children. Through raising awareness, the organization hoped to acquire better, more sustainable sources of funding. Also, by generating discussion on fundraising and sustainability, the case can help to provide a better understanding of NGO management and marketing for the not-for-profit sector.