Case
AASHA
INDUSTRY :N G O MANAGEMENT
AREA :MARKETING
ORGANIZATION :-
LENGTH :4
LUMS No :04-2337-2005-1
PUBLICATION YEAR : 2005
ABSTRACT:
In November 2003 Tahira Hameed, the President of Aasha, a small Lahore-based NGO for the business and professional development of women, entered her office to find the latest annual report lying on her table. As she flipped through the report, two things became clear i.e., funding and the placement service of the organization had declined. Tahira realized that it was time to make some decisions. The case focuses on a small women’s NGO which faces challenges with regard to donor relations, funding and sustainability. The case draws attention to the complex and highly political relationship between donors and NGO managers, and creates an awareness on the wider contexts in which NGOs operate (be they government policies, demographic changes, urbanization or cultural attitudes). The case also highlights gender as a constitutive social process that poses a problem to the idea of a ‘neutral’ development agenda.