Case
AVARI LAHORE
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :20
LUMS No :04-2322-2004-1
PUBLICATION YEAR : 2004
ABSTRACT:
The General Manager, Mr Qasim Jafri, requests Mr. Ahmed Iqbal Saeed, Director of Sales and Marketing, to undertake a comprehensive assessment of Avari’s performance vis-à-vis Avari’s arch rival Pearl Continental Hotel, Lahore. The initiative is undertaken with a view to assess how Avari measures up to the newly renovated PC. With a major expansion drive initiated in 1996, PC was twice the size of Avari in terms of number of rooms. It also had significant advantages with respect to function rooms and a large lobby. Although there were only two five-star hotels in Lahore, Avari now, it seemed, would not be able to compete with PC. Mr. Jafri was keen to tap all avenues to improve Avari’s performance.